Yahoo
From 2011 until 2016, I wore many hats at Yahoo. Recruited as a Senior Designer with programming chops, Yahoo's in-house Ad Solutions team needed a designer who could animate and design in HTML while other designers were still using Flash. Promoted to the Mobile Senior Design Lead, my role focused on mobile advertising and innovation. An aptitude for engineering, problem-solving, and possibilities gave me the edge to lead innovation. Wholly invested in our mobile advertising and rich media capabilities, I pivoted to innovation, sales, sales engineering, and project management. If there was a project I wanted to design, I typically used my evenings and weekends to work on it.
Eventually, I proactively channeled my engineering comprehension into three-screen experiences. My goal was to cut production time and costs by repurposing assets, boosting our programming capabilities, and embracing responsive design. I could increase and advance our product offerings for advertisers and keep things exciting and fresh for everyone.
Mobile and Desktop "Content Modules," customized for Advertisers
The “Post-Tap”
The Yahoo Gemini platform was introduced in 2013 and did not allow rich mobile overlays or expansions. The mobile display sales team had little to sell, and we needed a solution.
I created the "post-tap." The post-tap is almost the same experience as an expansion, but it is hosted on a webpage outside of the Yahoo property environment. This solution also eradicated the speed bumps we were mitigating with the earlier implementation of safe frames.
